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How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan

The Current Newsletter Edition264 APAC Global Sports Preview Image v1

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U.S. political ad spend on digital projected to jump 156 percent over last presidential election year

January 25, 2024Zharmer Hardimon

The Current Edition147 Political Ad Spend 1200px Square v1

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The ‘unrivaled’ move you might have missed from Disney’s early upfront at CES

January 12, 2024Ilyse Liffreing

The Current Edition152 Disney At CES 1200px v1

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How Hollywood’s strikes could begin to level the playing field for British broadcasters

January 10, 2024Zac Wang

The Current Edition150 British Broadcasters Back On Top 1200px Square v1

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As consumers flock to streaming TV, CTV ads prove more effective than linear ones

January 4, 2024Travis Clark

Circana Case Study 1200px Square v1

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Consumers flock to Disney+’s ad plan in its first year as advertisers’ campaigns soar

December 11, 2023Chris Brooklier

The Current Edition148 Disney Plus Ads 1200px Square v1

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