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How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan

The Current Newsletter Edition264 APAC Global Sports Preview Image v1

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Record Super Bowl ad prices bring renewed scrutiny to measurement

February 6Chris Brooklier

The Current e258 Superbowl Measuerment 1200px v1

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Super Bowl 2026 spots hit $10 million as AI, stars and nostalgia dominate

February 4Chris Brooklier

The Current Newsletter Edition258 Brandsto Winat Super Bowl 1200px Square v2

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What the Winter Games reveal about modern attention — and why it matters for global brands

January 29Zac Wang

The Current Newsletter Edition258 Winter Olympics Korea China 1200px Square v1

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Pay-per-view no more: Paramount offers programmatic for premium UFC events

January 21Travis Clark

The Current Newsletter Edition256 News Break 1200x1200px v1

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Netflix more than doubled its ad revenue in 2025. It has ambitious plans for 2026.

January 21John McDermott

The Current e256 Marketers Like Netflix Ads 1200px v1

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