Marketing
The trends, strategies and performance insights shaping how modern brands connect, compete and grow.
Publicis-LiveRamp skepticism spreads to the U.K. and Europe as ad leaders voice neutrality concerns
Stricter data regulations add an extra layer of doubt among advertisers and agencies.
June 2Zac Wang
Southeast Asia’s tightening social media restrictions are forcing marketers to rethink youth reach.
May 28Tharshini Tharma-Asokan
The Stable is able to give brands discounts by reducing its own operating costs.
April 6, 2022John McDermott
Over 3 billion gamers are expected to spend a staggering $220 billion on games in the next two years.
March 30, 2022Ilyse Liffreing
Ads targeted using Unified ID 2.0 are shown, for some publishers, to fetch an eCPM 116 percent higher than ads targeted with third-party cookies.
March 30, 2022John McDermott
