Marketing Strategy Trends & Digital Innovation | The Current

Marketing

Publicis-LiveRamp skepticism spreads to the U.K. and Europe as ad leaders voice neutrality concerns

Stricter data regulations add an extra layer of doubt among advertisers and agencies.

June 2Zac Wang

Consumer Trends

Marketing

Brands rethink youth reach as social restrictions grow in SEA

Southeast Asia’s tightening social media restrictions are forcing marketers to rethink youth reach.

May 28Tharshini Tharma-Asokan

Marketing Indian brands weigh legal action after court rules against Google in keyword dispute

June 24Shantanu David

Marketing A survey of 1,400 marketing and finance leaders shows what CFOs really want from CMOs

June 24Zac Wang

Marketing Cindy Rose says WPP agencies stopped using LiveRamp to retain ‘total independence’

June 23Zac Wang

Marketing As Britain bans social media for teens, marketers brace for a new reality

June 16Zac Wang

Data

Marketing

How The Times is using AI-generated audiences to reshape media planning

May 21Chris Stokel-Walker

Marketing 83% of global Gen Z fans plan to cheer on the 2026 World Cup

June 11Zharmer Hardimon

Marketing What advertisers need to know about the 2026 World Cup

June 9Travis Clark

Marketing DoorDash bets on commerce media with global push

June 4Ilyse Liffreing

Marketing Dream NBA Finals matchup could deliver record audience

June 3Chris Brooklier

Dynamic Duos

Marketing

Stanley Steemer and Havas on refreshing the brand without ditching that iconic jingle

April 27

Dynamic Duos Stanley Steemer Havas Preview Image v3

Marketing How Teriyaki Madness and USIM are disrupting fast casual with AI, sports sponsorships and data insights

December 16, 2025

Marketing How Unilever and WPP Unite’s media leads built a powerhouse partnership on trust, risk and ‘Eye of the Tiger’

November 5, 2025

Marketing How Instacart and TBWA\Chiat\Day drafted mascots like Kool-Aid Man for the brand’s first Big Game ad

August 18, 2025

Marketing MilkPEP’s Miranda Abney and Gale’s Alison Stelzer on rebranding milk for modern women

July 9, 2025

Marketing

InfoSum zeroes in on identity partnership as brands double down on data collabs

April 28, 2022George P. Slefo

Marketing

AppLovin's UID 2.0 integration is a win for a transparent, open internet

The mobile ad exchange will make UID 2.0 available to its publishers, portending a future for addressability on mobile.

April 20, 2022John McDermott

Marketing

The do’s and don’ts of QR code marketing 

April 13, 2022George P. Slefo

Marketing

How toymaker Coco Village achieved a 1,000 percent return on ad spend after incorporating UID 2.0

April 6, 2022George P. Slefo

Marketing

Travel is back. For marketers, it's never been more important to prove return on investment.

‘A higher level of scrutiny’: Marketers are looking towards digital channels like CTV and DOOH for measurement and awareness plays.

April 6, 2022Ilyse Liffreing

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