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Connected omnichannel campaigns are 2.2 times less fatiguing to audiences, new research shows

October 31, 2024Zharmer Hardimon

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Marketing

Halloween shoppers are spending less — but there’s still an October surprise for retailers

October 16, 2024Zharmer Hardimon

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Marketing

64% of U.S. CTV viewers say they pay attention to ads while watching live sports

October 3, 2024Zharmer Hardimon

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Marketing

‘They were holding us hostage’: Inside the groundbreaking Google ad tech trial

September 23, 2024Travis Clark

The Current Newsletter Edition186 General Google Imagery Image2 1200px Square v1

Innovation

In the shadow of Google’s antitrust trial, marketers debate the future of the open web

September 16, 2024Zac Wang

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