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NewFronts and upfronts move closer together. Here’s what it means for media buyers.

May 5, 2021George P. Slefo

Media

OpenAP wants the TV industry to speak the same language. Here’s why some of the largest agencies and networks are listening.

April 28, 2021George P. Slefo

Marketing

What advertisers need to know about Unified ID 2.0

April 27, 2021Damian Fowler

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Ad Tech

What the Tech is CTV advertising relevance?

How to build and target audiences and measure performance in digital television.

April 27, 2021John McDermott

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Media

Peacock, Paramount+ are eating into Netflix’s market share. Here’s what it means for advertisers.

April 20, 2021George P. Slefo

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