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‘A higher level of scrutiny’: Marketers are looking towards digital channels like CTV and DOOH for measurement and awareness plays.
April 6, 2022Ilyse Liffreing
The Stable is able to give brands discounts by reducing its own operating costs.
April 6, 2022John McDermott
Explaining what CDPs are and why they will play a huge role in digital marketing as cookies become obsolete.
April 6, 2022John McDermott
Over 3 billion gamers are expected to spend a staggering $220 billion on games in the next two years.
March 30, 2022Ilyse Liffreing
Ads targeted using Unified ID 2.0 are shown, for some publishers, to fetch an eCPM 116 percent higher than ads targeted with third-party cookies.
March 30, 2022John McDermott
