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Ad Tech

What the Tech are clean rooms?

Explaining what data clean rooms are and why they’re all the rage.

June 8, 2022John McDermott

Marketing

The next presidential election could be the first without third-party cookies. Political advertisers are planning ahead.

June 1, 2022George P. Slefo

The Current Edition72 Cookieless Presidential Campaign 1920x1080 No Logo v1
Media

How brands use CTV as a direct response channel

CTV has transformed television advertising from a branding channel into one that works at all stages of the marketing funnel.

June 1, 2022John McDermott

Marketing

Industry weighs in on new legislation aimed at Google

Fear of Google’s oversized influence on digital media has made for strange political bedfellows.

May 26, 2022John McDermott

The Current Edition71 Congress Google Breakup 1920x1080 No Logo v1
Media

International soccer on CTV finds a youthful, diverse fan base in the U.S.

Advertisers are adapting their strategies.

May 26, 2022Damian Fowler

The Current Edition71 Champions League No Logo 1920x1080 v1
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