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There are nearly 3 billion “gamers” worldwide. But marketers are making several missteps when trying to connect with this hard-to-reach audience.
September 2, 2021George P. Slefo
China-based streaming platform iQiyi is investing big across Southeast Asia.
September 2, 2021Damian Fowler
The world’s leading retailer will launch its demand-side platform to connect the dots.
August 26, 2021Damian Fowler
The Current speaks with Karyn Johnson from Publicis Media about how it’s landing business outcomes for one of the world’s largest ad spenders — Samsung.
August 26, 2021George P. Slefo
The company, which acquired Xerox two years ago for $2.3 billion, recently ditched the part of its name synonymous with “photocopying” and rebranded itself as FujiFilm Business Innovation.
August 19, 2021George P. Slefo
