AI in Marketing & Advertising | The Current

Media

How Tubi is building on its creator strategy and F1 altcast for the World Cup

Tubi launched the World Cup Fox Hub, where content creators offer added programming to the main event.

June 15Travis Clark

A hand presses a button on a phone sticking out of a ring light shaped like a soccer ball.

Media

As audio goes biddable, advertisers find new reasons to turn up the volume

June 11Ilyse Liffreing

Video

Marketers need to fundamentally rethink AI bot traffic, says Human’s Sarah Acker

The rise of AI agents is forcing a fundamental rethink of bot detection. Human’s head of marketing shares why the bigger risk could be blocking the wrong traffic on this episode of 5 Minutes With.

June 11

Marketing

83% of global Gen Z fans plan to cheer on the 2026 World Cup

New global research shows younger audiences are gearing up for the 2026 FIFA World Cup, creating opportunities for marketers to connect with fans across live matches and the content surrounding them.

June 11Zharmer Hardimon

A Soccer field with a Z pattern mowed into the grass on a phone

Opinion

The World Cup is here. Are you ready?

June 11Karsten Weide