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At Marketecture Live, Jeff Green says AI companies will need ads

March 12Ilyse Liffreing

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Innovation

The exact LLM prompts media buyers are using right now

March 3Annie La Vespa

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Innovation

Agentic AI is the new advertising battleground. Does it have to be?

January 28Travis Clark

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Innovation

Ads are coming to ChatGPT. Are advertisers ready to leap in?

January 23Chris Stokel-Walker

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Innovation

AI is ‘necessary, but not sufficient’: Experts say agencies need a strategy-focused reset

January 20Zac Wang

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