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NewFronts and upfronts move closer together. Here’s what it means for media buyers.

May 5, 2021George P. Slefo

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OpenAP wants the TV industry to speak the same language. Here’s why some of the largest agencies and networks are listening.

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What advertisers need to know about Unified ID 2.0

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Peacock, Paramount+ are eating into Netflix’s market share. Here’s what it means for advertisers.

April 20, 2021George P. Slefo

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