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Why the advertising world’s holding companies are betting big on retail media

October 28, 2021George P. Slefo

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The unredacted Texas-led lawsuit alleges that Google doesn’t play fair

October 28, 2021George P. Slefo

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Marketing

The Metaverse – How brands are boldly embracing marketing's new frontier

Through virtual worlds, NFTs and immersive experiences, brands are experimenting in reaching new generations of consumers

October 28, 2021Ilyse Liffreing

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Media

Live sports ‘fandom is flourishing,’ though perhaps it's not where you think

October 21, 2021Damian Fowler

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VW, Anheuser-Busch and Colgate-Palmolive predict majority of TV ad spend will move to CTV within three years

Brands point to increased household reach and control over frequency and pricing as reasons for uptick in adoption

October 21, 2021Ilyse Liffreing

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