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Can search be saved from ad cannibalization? Google’s former ad chief certainly thinks so.

November 10, 2021George P. Slefo

Innovation

Indian consumers are optimistic this festive season — and PepsiCo is paying attention

November 3, 2021Ilyse Liffreing

Marketing

The Web Summit is the ‘Shark Tank’ of conferences. Here’s what you missed.

November 3, 2021George P. Slefo

Marketing

How UID 2.0 delivered 'tremendous results' for young DTC company, Made In

November 1, 2021George P. Slefo

Marketing

Brands react to Facebook’s name change to Meta

From Wendy’s to Aviation Gin, brands comment on the platform’s metaverse rebrand

October 28, 2021Ilyse Liffreing

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