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IAB CEO David Cohen lays down the gauntlet to TV advertisers

‘The way you have done business over the last decade will no longer be valid.'

January 6, 2022George P. Slefo

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Ad Tech

What the Tech are shoppable ads?

How shoppable ads shrink the distance between impression and conversion.

January 6, 2022John McDermott

Marketing

CES 2022: Key themes and who is — and isn’t — attending Sin City’s technology extravaganza

December 22, 2021George P. Slefo

The most-read stories of 2021

We revisit key topics like identity and the future of TV from the past year.

December 22, 2021Ilyse Liffreing

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Innovation

Smart thermometers are proving valuable in battling colds and Covid. They can prescribe better advertising outcomes, too.

Kinsa Insights’ real-time health data provides an early warning system for cold, flu, and Covid diagnoses

December 15, 2021Damian Fowler

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