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‘History was made:’ Why the Bills-Chiefs playoff has marketers all fired up

Marketers from Disney, Samsung assess live TV advertising in the streaming era

January 27, 2022Damian Fowler

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Marketing

Volkswagen, Hyundai are revving up their data strategy for an all-EV future

January 26, 2022Ilyse Liffreing

Marketing

With streaming and digital, an ad in the Big Game is just the beginning

‘You have to play in [digital] if you want to have the same impact you had five to 10 years ago when buying Super Bowl spots.’

January 19, 2022Ilyse Liffreing

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Ad Tech

What the Tech is cookie deprecation?

Explaining digital media’s cookie-less future.

January 19, 2022John McDermott

Media

‘The dam is going to break:’ Consumers are ditching cable faster than expected

Live sports streaming is transforming the overall fan experience

January 12, 2022Damian Fowler

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