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Innovation

Amid Coinbase fallout, agency leaders share how to take back control

Agencies address the fallout from the Coinbase Big Game spot

March 2, 2022Ilyse Liffreing

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Innovation

This is not Don Draper’s upfront. What you need to know as the annual shindig returns.

March 2, 2022Damian Fowler

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Ad Tech

What the Tech is incremental reach?

How CTV can help marketers achieve their incrementality goals.

March 2, 2022John McDermott

Marketing

LiveRamp and The Trade Desk plan to partner to bring a new identity solution to Europe. Here’s what it means for both publishers and advertisers.

The new identity solution would meet GDPR standards.

March 1, 2022George P. Slefo

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Marketing

Jeff Green on Facebook, identity, and the future of TV

'Television is perfectly fragmented.' The Trade Desk CEO on why this is good for marketers

February 23, 2022George P. Slefo

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