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Why higher-income households are diving into ad-supported streaming

August 10, 2022Chris Brooklier

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Innovation

‘Anchors of stability’: Three reasons why brands should maintain advertising during a recession

August 3, 2022Ilyse Liffreing

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Marketing

CMO Spotlight: Dollar General’s Chad Fox on why the retailer’s media strategy is scrappy and effective

August 3, 2022Damian Fowler

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Innovation

Brands emphasize value amid record inflation

The highest inflation rate in decades has many consumers more price-conscious, and brands have had to adjust accordingly.

July 27, 2022John McDermott

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Media

Advertisers can score big during this year’s FIFA World Cup

Streaming viewers for the tournament are expected to double in large countries.

July 27, 2022George P. Slefo

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