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Record Big Ten TV rights deal shines a light on live sports streaming

August 24, 2022Chris Brooklier

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Marketing

MediaMath Chief Partnerships Officer on UID2 and the future of internet identity

The demand-side platform announces support for UID2.

August 24, 2022Ilyse Liffreing

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Ad Tech

What the Tech is SPO?

How SPO aims to make ad tech’s supply chain simpler, more efficient, and more transparent.

August 24, 2022John McDermott

Marketing

Advertisers go back to school with new retail media options

August 17, 2022George P. Slefo

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Media

Heads are turned: How Love Island USA’s coupling of scheduled romance with e-commerce heats up Peacock

The reality TV sensation is Peacock’s most streamed unscripted original series to date

August 10, 2022Ilyse Liffreing

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