Innovation
AI
There’s no easy button for brands measuring success. Dana McGraw, Disney’s senior vice president of data and measurement science, is pushing for advertisers to look at the whole picture.
July 6
Microdrama audiences are surging across Southeast Asia, but weak consumer spending could leave advertisers playing a crucial role in the format’s next phase of growth.
July 1Tharshini Tharma-Asokan
Data shows that consumers still aren’t quite comfortable letting AI make purchases for them, even as more retailers adopt AI tools.
June 30Travis Clark
