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NBCUniversal’s upfront pitch: In the era of outcomes, attention alone isn’t enough

May 12Ilyse Liffreing

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Opinion

The real work of agentic media starts before automation

May 12Budi Tanzi

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Media

CTV ads drive significant uplift in brand AI searches, BrightEdge data shows

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PayPal Ads’ Mark Grether thinks payments are the future of identity

May 7

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Media

Everyone complains about Nielsen. Upfronts still run on it.

May 7Chris Brooklier

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