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Shantanu David

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Innovation

Indian publishers fear AI could intensify platform dominance

Big Tech could face yet another regulatory battle, this time in India.

June 8Shantanu David

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Marketing

In India, advertisers searching for outcomes turn to commerce media

May 20Shantanu David

The Current Newsletter Edition272 Commerce Overtaking Content 1200px Square v2

Marketing

Why India’s FMCG giants are increasing ad budgets during uncertainty

May 15Shantanu David

The Current General Marketing Trends 1200px

Media

How India’s biggest sports event will test whether advertisers adopt new TV currency

April 2Shantanu David

The Current Newsletter Edition265 CTV Measurement In India 1200px v1

Marketing

What India’s smartphone security push means for mobile targeting and attribution

March 4Shantanu David

The Current Newsletter Edition259 India Mobile Targeting 1200px v1

Media

For India’s FMCG marketers, television is no longer sacred

February 16Shantanu David

The Current Newsletter Edition259 India FMCG2026 1200px Square v1

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