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Michelle Castillo

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Innovation

AI adoption is booming, but productivity gains take time

March 31Michelle Castillo

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Media

SXSW 2026: AI rewrites search, podcasts explode and humans push back

March 19Michelle Castillo

The Current Newsletter Edition264 SXSW Digital Marketing Trends 1200px v1

Marketing

AI agents and tighter budgets are reshaping holiday retail media

December 17, 2025Michelle Castillo

The Current Newsletter Edition251 Holiday Retail 1200px

Innovation

Beyond the hype: How AI is reshaping the media agency model

July 23, 2025Michelle Castillo

The Current E230 Distinguish Artificial And Intelligence 1200px v2

Marketing

Will they, won’t they ban TikTok? Advertisers mull alternatives

January 21, 2025Michelle Castillo

The Current Edition203 Tik Tok 1200px v1

Marketing

From Swifties to Squid Game: Why brands should pay attention to superfans

December 23, 2024Michelle Castillo

The Current Newsletter Edition200 Super Fansfor Digital Advertisers 1200px Square v1

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