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Emma Shepherd

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Emma Shepherd joins The Current from Australian trade publication Mumbrella, bringing over six years of digital-writing experience to the news desk. Emma previously worked at publishing house Are Media and Yahoo Australia, covering all things entertainment, lifestyle, and travel, but realized her passion point was writing about the advertising industry after serving as a content analyst and writer for various marketing agencies.

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Media

Shoppable TV, retail media partnerships, and ad tiers dominated this year's upfronts season Down Under

November 9, 2023Emma Shepherd

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Innovation

China’s Gen Zers are poised to become the most affluent generation in world history. Here’s how to reach them.

October 26, 2023Emma Shepherd

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Marketing

53 percent of U.S. advertisers plan to increase their retail data investment by 2027

October 19, 2023Emma Shepherd

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Marketing

Spotify’s new AI voice translation feature scales podcasts to global audiences

October 6, 2023Emma Shepherd

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Marketing

By 2028, CTV ad revenue is predicted to soar by 10.4 percent worldwide

September 22, 2023Emma Shepherd

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Marketing

Sports streamers adapt strategies to cater to younger audiences’ short attention spans

September 21, 2023Emma Shepherd

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