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Emma Shepherd

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Emma Shepherd joins The Current from Australian trade publication Mumbrella, bringing over six years of digital-writing experience to the news desk. Emma previously worked at publishing house Are Media and Yahoo Australia, covering all things entertainment, lifestyle, and travel, but realized her passion point was writing about the advertising industry after serving as a content analyst and writer for various marketing agencies.

Latest

Marketing

Retail media ad revenue hit $43.7 billion in 2023, surging 16.3%

May 1, 2024Emma Shepherd

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Marketing

71% of TV viewers in Southeast Asia watch ad-supported streaming

March 13, 2024Emma Shepherd

The Current E159 Readout SE Asia Viewers 1200px Square v1

Marketing

Post-pandemic, 34% of people in India — 481 million consumers — are now streaming content

February 21, 2024Emma Shepherd

The Current Edition149 Readout OT Tin India 1200px

Media

Anime fanfare accelerates in India, thanks to the proliferation of streaming

February 20, 2024Emma Shepherd

The Current Edition150 Anime Global Appeal 1200px Square v1 optimized

Marketing

PepsiCo boosts brand presence and finds success in India’s diverse CPG market

February 7, 2024Emma Shepherd

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Marketing

Americans spend 59 percent of their time on the open internet, but only 48 percent of advertiser budgets are spent there

November 17, 2023Emma Shepherd

The Current Edition146 Readout Open Internet Report 1200px v1

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