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Chris Brooklier

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Chris Brooklier comes to The Current from the sports and news world. After graduating from the University of Oregon, he went from writing highlights to producing live shows and feature stories at NBC Sports Bay Area. Chris also worked at CBS News Bay Area just months before the COVID-19 pandemic started. While his childhood self never would have imagined covering the world of digital advertising, he’s happy to be here.

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Media

NFL dives further into streaming with new NFL+ app

The app will benefit the football league with more first-party data and inroads into programmatic.

September 14, 2022Chris Brooklier

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Media

Why baseball’s streaming pitch to younger audiences has staying power

Baseball pushes into the future by exclusively streaming games on Peacock and Apple TV+.

September 7, 2022Chris Brooklier

Media

Record Big Ten TV rights deal shines a light on live sports streaming

August 24, 2022Chris Brooklier

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Media

Why higher-income households are diving into ad-supported streaming

August 10, 2022Chris Brooklier

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Media

Disney’s record-breaking $9 billion in upfront commitments signals growth for ad-supported streaming

July 21, 2022Chris Brooklier

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Marketing

Nielsen’s new report predicts seismic changes in media budgets

Over the next year, 52 percent of marketers said they are planning to decrease their linear TV budgets.

July 6, 2022Chris Brooklier

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