Chris Brooklier
Chris Brooklier comes to The Current from the sports and news world. After graduating from the University of Oregon, he went from writing highlights to producing live shows and feature stories at NBC Sports Bay Area. Chris also worked at CBS News Bay Area just months before the COVID-19 pandemic started. While his childhood self never would have imagined covering the world of digital advertising, he’s happy to be here.
Latest
After record-setting World Cup viewership, Telemundo is now courting soccer fans with Premier League, Serie A and Bundesliga matches.
September 29Chris Brooklier
Judge Leonie Brinkema’s newly unsealed opinion rejects a structural breakup of Google’s ad tech business, instead ordering Prebid interoperability, bid-data sharing and six years of court oversight.
September 25Chris Brooklier
Streaming captured an estimated $17.2 billion in upfront ad dollars vs. linear TV’s $16.6 billion — a milestone years in the making as streaming’s power has grown.
August 31Chris Brooklier
Executives from Snowflake, HyphaMetrics, PadSquad and LiveRamp explain why AI ambitions are only as strong as the data behind them.
August 17Chris Brooklier
Nielsen CEO Karthik Rao said trust will become increasingly important as AI automates more advertising workflows, making DoubleVerify a strategic addition.
August 7Chris Brooklier
Over 6,700 brands advertised during the World Cup, leading to an estimated $1.19 billion in ad revenue. While Coca-Cola was a major winner, brands that traditionally haven’t been able to get in on the action made an impact too.
July 30Chris Brooklier
