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Annie La Vespa

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Innovation

The exact LLM prompts media buyers are using right now

March 3Annie La Vespa

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Media

The CTV measurement debate has shifted: It's about operability now, not credibility

February 10Annie La Vespa

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Innovation

How LLMs are reshaping CTV planning, activation and measurement

As large language models (LLMs) improve, ad leaders across the industry, from holding company giants such as WPP to independents like Monks.

January 7Annie La Vespa

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Media

Tracking 2025’s media M&As and where streaming is going in 2026

December 15, 2025Annie La Vespa

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Marketing

AI is tanking traffic to news sites — but it might just save their ad revenue

November 12, 2025Annie La Vespa

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Media

Top UK advertisers are seeing TV ad impressions surge — some more than others

November 11, 2025Annie La Vespa

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