What the Tech
A break down of what we mean by closing the loop.
November 23, 2021John McDermott
Upfronts season is long done, but when it comes to baffling TV terms, you’re not out of the woods yet.
September 16, 2021John McDermott
Breaking down the ultimate ad measurement tool: Return on ad spend.
August 19, 2021John McDermott
Attribution determines who gets the credit for an effective ad campaign.
August 5, 2021John McDermott
The words “data activation” get thrown around a lot in advertising, but what exactly do they mean? We explain — in plain English — in our latest edition of What the Tech?
July 22, 2021John McDermott
