SVP of Activations and Addressability, LiveRamp

Travis Clinger

Stories about the emerging retail media market, including the latest brand partnerships.

Retail

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

Premium

How streaming is transforming how we watch television.

Streaming

A spotlight on leaders from across the advertising industry

Leaders

How marketers are adapting their strategies to societal shifts and industry trends.

Culture

Not Found

Bite-size articles and infographics featuring the latest data every marketer should know.

The Readout

A recent study by The Trade Desk Intelligence shows that advertisers are not aligning their money with where people spend their time​.

Americans spend 59 percent of their time on the open internet, but only 48 percent of advertiser budgets are spent there

Online blogs and newsletters are among the open internet channels that could see the biggest increases in usage.

60 percent of Americans plan to spend more time on the open internet in the coming year

Holiday spending is expected to reach $875 per person this year on average, but sales and promotions are more important to shoppers than last year.

Average holiday spending in the U.S. is expected to jump 5 percent this year

Retail data investments to soar as 53 percent of advertisers in the U.S. plan to double down on a data-driven future.

53 percent of U.S. advertisers plan to increase their retail data investment by 2027

U.S. consumers are expected to spend a record amount on costumes and décor in 2023, with many starting before September.

Halloween spending is expected to smash last year’s record-high total by 15 percent

GroupM’s “This Year Next Year” report reveals predicted 10.4 percent surge in connected TV (CTV) and subscription video on demand (SVOD) expenditure. India emerges as a front-runner in the ad revenue boost. 

By 2028, CTV ad revenue is predicted to soar by 10.4 percent worldwide

GroupM’s “This Year Next Year” report reveals India as a frontrunner in ad revenue growth.

India leads the way in worldwide ad revenue growth for first half of 2023

Sports gambling is rising in popularity as states legalize it and digital deals make it easier to place bets. Major players like DraftKings and FanDuel are going beyond traditional ads to ride the tide.

Nearly 37 million Americans expected to bet on sports online by 2025

More and more people are engaging with sports around the world, and brands can capitalize on these fans’ newfound interest.

It’s not just Swifties: There are more sports fans, and brands see a way to score

Advertisers lean on first-party data, retail data, shoppable ads and more to earn a spot on Christmas wish lists.

First-party and retail data will be tested this holiday season as cookie sunsetting approaches

From connected TV to digital out-of-home to audio, DTC brands are finding new ways to reach their customers.

DTC brands increasingly see the advertising opportunity on the open internet

Marketers are zeroing in on Gen Z this holiday shopping season, as Adobe estimates record discounts and spending on smartphones.

2023’s top holiday shopping trends: Record discounts, mobile spending, and the Gen Z effect

Retail data seems like a simple concept, but unifying measurement can be complex for agencies and data partners.

Data strategy is crucial to crushing the retail media game

As Thanksgiving approaches, brands have more options to use grocery data across channels like connected TV and display via shopping platforms like Instacart.

‘A living, breathing pulse’: As Thanksgiving approaches, online grocery data is more valuable than ever

New research finds that consumers are more engaged with certain types of digital media and there are imbalances between ad dollars investments and consumer activity.

Quality time: From audio to CTV to news sites, consumers seek online moments that matter, beyond social media

The rise of retail media was a major topic at Advertising Week NY, including how its first-party data can help transform advertising strategies.

Is retail media becoming just ‘media’?

This week on The Current Report we discuss the emergence of ad-free social media plans.

The Current Report: How marketers are responding to ad-free social media plans

The NFL’s Marissa Solis on the Taylor Swift effect, expanding globally, and the powerful messaging coming for the Super Bowl.

NFL’s Marissa Solis on the Taylor Swift effect and how she’s helping the league maintain its legacy while staying relevant

On this edition of The Current Report, we break down the complexity around retail data.

The Current Report: Retail data is supercharging programmatic marketing

Zillow’s Beverly Jackson on simplifying the housebuying process through its marketing, and why working at the company has special importance for her as a Black woman.

Zillow’s Beverly Jackson on bringing real estate marketing closer to home

This week on The Current Report, we dig into the value of online grocery data and discuss how GenAI is revolutionizing podcasts.

The Current Report: How GenAI could revolutionize podcasts and audio ads

VML CEO Jon Cook on how the agency came up with the now iconic social media presence of Wendy’s and commerce on Instagram.

VML CEO Jon Cook wants more creativity while advertising on streaming platforms

VML CEO Jon Cook wants more creative ad formats on streaming platforms

This week on The Current Report, Damian Fowler and Travis Clark break down the explosion of retail media and explain why retail data and connected TV (CTV) are a powerful pair.

The Current Report: Retail media's next stage of evolution

Francesca’s VP of marketing Traci Graziani shares what she thinks the future of retail will be and Taylor Swift and Beyoncé’s effect on sales.

Francesca’s Traci Graziani on merging in-person experiences with digital

Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

Podcast

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

Netflix’s advertising journey illustrates how streaming is learning from cable’s beginnings

Netflix can draw on lessons from cable with advertising launch

When it comes to retail media strategy, Coca-Cola has seen success with return on ad spend, incremental reach, and determination of overlapping audiences, helping with programmatic targeting and consolidating media buys. 

Subscribe to The Current