SVP of Business Development, iSpot.tv

Robert Bareuther

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

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Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

Stories about the emerging retail media market, including the latest brand partnerships.

Retail

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

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Everything digital marketers need to know to make their jobs easier.

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Will programmatic advertising work for Europe’s storied luxury brands?

Why Europe’s storied luxury brands are delving into programmatic

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

Netflix’s advertising journey illustrates how streaming is learning from cable’s beginnings

Netflix can draw on lessons from cable with advertising launch

When it comes to retail media strategy, Coca-Cola has seen success with return on ad spend, incremental reach, and determination of overlapping audiences, helping with programmatic targeting and consolidating media buys. 

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