Research Director - Consumer Research Lead, Ampere Analysis

Richard Cooper

SVP, monetization and business strategy, Mediavine

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CEO, Founder & Chairman, The Trade Desk

Jeff Green

COO, Paramount Advertising

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In this election year, discover the latest topics and trends in political marketing as a new era of digital-first advertising is emerging.

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The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

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The reactions were instant, with some debating the future of Privacy Sandbox and others noting the ad industry was already moving on from the cookie.

What the ad industry is saying about Google’s pivot on cookies

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).

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