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John McDermott

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Media

As upfronts begin, commerce media is set to surpass TV ad spend

May 6John McDermott

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Marketing

When Wall Street started reading ad tech dashboards

March 2John McDermott

The Current Newsletter Edition261 Why Private Equity Loves Ad Tech 1200px v1

Ad Tech

What the Tech are programmatic deals?

February 2John McDermott

Media

Netflix more than doubled its ad revenue in 2025. It has ambitious plans for 2026.

January 21John McDermott

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Ad Tech

What the Tech is marketing efficiency ratio (MER)?

August 28, 2025John McDermott

WTT Marketing Efficiency Ratio 1200x1200

Ad Tech

What the Tech is attribution modeling?

May 27, 2025John McDermott

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