John McDermott

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partner, Bully Pulpit Interactive

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

Premium

In this election year, discover the latest topics and trends in political marketing as a new era of digital-first advertising is emerging.

Political

Chairman and CEO, InfoSum

Keep up to date with all our video content — from thought leadership to industry perspectives to educational series.

Video

A spotlight on leaders from across the advertising industry

Leaders

CEO & founder, AJL Advisory

Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

Podcast

Stories about the emerging retail media market, including the latest brand partnerships.

Retail

Everything digital marketers need to know to make their jobs easier.

Office Hours

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

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Bully Pulpit Interactive's Mike Schneider shares his take on where innovation throughout this election cycle will be focused.

A brand marketer’s guide to victory in a U.S. presidential election year

More and more people are engaging with sports around the world, and brands can capitalize on these fans’ newfound interest.

It’s not just Swifties: There are more sports fans, and brands see a way to score

At Ford, Jennifer Brace’s role is to prepare the automaker for all the potential scenarios and consumer trends that could impact the company’s success in the future.

Meet Ford’s Chief Futurist, who prepares for at least 4 futures at once

Lou Paskalis shares his opinions on recent news of brands pulling ads from X due to a series of erratic tweets from Elon Musk.

Requiem for a friend

Advertisers are increasingly diversifying their media mixes as social platforms make tentative moves into ad-free plans.

Social platforms are testing ad-free subscription plans. What does that mean for brand-builders?

There are millions of small businesses in the U.S., but many of them may need help navigating advertising on the open internet.

The open internet is open for (small) business

Advertisers lean on first-party data, retail data, shoppable ads and more to earn a spot on Christmas wish lists.

First-party and retail data will be tested this holiday season as cookie sunsetting approaches

A recent study by The Trade Desk Intelligence shows that advertisers are not aligning their money with where people spend their time​.

Americans spend 59 percent of their time on the open internet, but only 48 percent of advertiser budgets are spent there

Hear Keynes Digital CEO Dan Larkman share why AI is the coolest trend of the year, and why he's excited for the future, whether cookies go away or not.

Hot Seat with Keynes Digital CEO Dan Larkman

Brad Gale, CEO of Gale and Global CEO of Crispin Porter speak on if our world has become too personalized, why AI is like a lightsaber, and navigating advertising in the current economy.

Hot Seat with Gale and Crispin Porter's Brad Simms

Mindshare North America's chief data strategy & analytics officer, Brian DeCicco, breaks down what data collaboration is and why its becoming more important in advertising.

Asking for a friend: What is data collaboration?

Hear Experian CMO Rachael Donnelly speak on why people have "moved on from the cookie apocalypse" and A.I. getting a lot of attention even though it's been used for a decade.

Hot Seat with Experian's Rachael Donnelly

Shyam Venugopal, SVP of Global Marketing at Pepsi Co., says it doesn't really matter if cookies go away in 2024, and that the best way for brands to leverage AI is to know its limitations.

The Current's Hot Seat with PepsiCo's Shyam Venugopal

Hot Seat with PepsiCo's Shyam Venugopal

Spark Foundry's Esther (ET) Franklin on why cultural fluency has been brewing for decades and the battle to make organizations more diverse.

Asking for a friend: What is cultural fluency?

SXM Media's Scott Walker goes into dynamic ad insertion and why it will become bigger in the podcast space.

Asking for a friend: What is dynamic ad insertion?

In this edition of The Current's Asking For a Friend, TikTok's Global Head of Creative Lab Kinney Edwards dishes on creativity in advertising. He says ads just need to be authentic to cultivates "brandships" with consumers.

Asking for a friend: What makes for an impactful ad?

This week on The Current Report we discuss the emergence of ad-free social media plans.

The Current Report: How marketers are responding to ad-free social media plans

The NFL’s Marissa Solis on the Taylor Swift effect, expanding globally, and the powerful messaging coming for the Super Bowl.

NFL’s Marissa Solis on the Taylor Swift effect and how she’s helping the league maintain its legacy while staying relevant

On this edition of The Current Report, we break down the complexity around retail data.

The Current Report: Retail data is supercharging programmatic marketing

Zillow’s Beverly Jackson on simplifying the housebuying process through its marketing, and why working at the company has special importance for her as a Black woman.

Zillow’s Beverly Jackson on bringing real estate marketing closer to home

This week on The Current Report, we dig into the value of online grocery data and discuss how GenAI is revolutionizing podcasts.

The Current Report: How GenAI could revolutionize podcasts and audio ads

VML CEO Jon Cook on how the agency came up with the now iconic social media presence of Wendy’s and commerce on Instagram.

VML CEO Jon Cook wants more creativity while advertising on streaming platforms

VML CEO Jon Cook wants more creative ad formats on streaming platforms

This week on The Current Report, Damian Fowler and Travis Clark break down the explosion of retail media and explain why retail data and connected TV (CTV) are a powerful pair.

The Current Report: Retail media's next stage of evolution

Francesca’s VP of marketing Traci Graziani shares what she thinks the future of retail will be and Taylor Swift and Beyoncé’s effect on sales.

Francesca’s Traci Graziani on merging in-person experiences with digital

Twitter

Travis Clark

The news and trends you need to know from the annual Festival of Creativity along the Croisette.

Cannes Coverage

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

Netflix’s advertising journey illustrates how streaming is learning from cable’s beginnings

Netflix can draw on lessons from cable with advertising launch

When it comes to retail media strategy, Coca-Cola has seen success with return on ad spend, incremental reach, and determination of overlapping audiences, helping with programmatic targeting and consolidating media buys. 

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