Co-Founder & CEO, Mediavine

Eric Hochberger

President & CEO, Index Exchange

General Manager of Data Partnerships, The Trade Desk

Chairman and CEO, InfoSum

SVP sales and partnerships at Experian

Executive Director, Partnerships & Business Development, S&P Global Mobility

Chief Client Officer, The Trade Desk

CEO, Founder & Chairman, The Trade Desk

Chief Product Officer, Experian Marketing Services

Head of Brand Media, PMG

Global Solutions President, Circana

Co-Founder and CEO, PubMatic

SVP of Business Development, iSpot.tv

Chief Strategy Officer, The Trade Desk

Chief Executive Officer, LiveRamp

Chief Revenue Officer, The Trade Desk

SVP of Activations and Addressability, LiveRamp

VP Inventory Development, The Trade Desk

Writers

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

How streaming is transforming how we watch television.

Streaming

Everything digital marketers need to know to make their jobs easier.

Office Hours

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

Premium

Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

Stories about the emerging retail media market, including the latest brand partnerships.

Retail

Will programmatic advertising work for Europe’s storied luxury brands?

Why Europe’s storied luxury brands are delving into programmatic

Creativity remains a must for marketers, but so does a deep understanding of connected TV’s capabilities.

British advertisers and broadcasters lay out their CTV playbook: first-party data, creativity, and ROI

Generative AI, contextual ads, and more could turbocharge programmatic’s creative chops.

Tech advances are ushering in new creative possibilities for programmatic

This week on The Current Report, we tackle advertising on live sports. As football season is upon us and streaming viewership grows, advertisers are equipped with better tools to advertise on live sports streaming platforms.

The Current Report: Advertisers gear up for live sports ads

Explaining the forgotten third category of digital advertising data.

What the Tech is second-party data?

Data can be used now across the marketing spectrum for better targeting and measurement - from branding and awareness, to direct response and performance advertising. Are you using all the available tools?

Campaign measurement: Let’s talk about our observational bias

What’s driving the push to stream more than just the biggest sports in the world?

Ready to stream cricket matches and catamaran races? Niche sports get in the game

Here’s why the U.S. Department of Justice is suing Google, and what it means for advertisers.

What advertisers should know about the Google trial that could reshape the internet

Robert Baruether, SVP of business development at iSpot.tv, breaks down why TV measurement is finally ready for multiple currencies and a new era of innovation.

The way toward better streaming measurement already exists in your smart TV

Experian’s Kimberly Gilberti explores ways marketers should go about activating their data, from hygiene practices to addressability.

Data matters more than ever — but it’s all about how you activate it

Mediavine's co-founder and CEO, Eric Hocherger, breaks down the importance of human-generated content in the midst of the generative AI and how ad tech can collectively protect the open internet from becoming a wasteland.

Advertisers can protect us from an ‘internet of blah’

Natalee Geldert, head of brand media at PMG, on how a campaign-based budget can strike the best balance between agility and value when it comes to CTV strategies.

Evolving advertising strategies for the streaming experience

Jed Dederick, chief client officer at The Trade Desk, explores how artificial intelligence (AI) can be used as a tool for efficiency in collaboration with humans.

Embracing the human touch in the age of AI

The Trade Desk's General Manager of Data Partnerships, Ben Sylvan, discusses how the largest retailers in the world offer advertising solutions to take the guessing game out of media buying.

Brands waste millions in media spend every year, but they don’t have to work this way

The Trade Desk’s VP of Inventory Development, Will Doherty, argues that SPO is widely misunderstood within the ad tech world and argues that a better understanding of performance SPO can yield a more efficient marketplace for everyone.

Surprise, surprise: Ad tech is overcomplicating SPO. Here’s why it’s simpler than it seems.

On this edition of The Current Report, Ilyse Liffreing and Travis Clark explore the potential of gaming on the open internet and why advertisers should be aware of walled ecosystems in the video game space.

The Current Report: Video games — walled gardens or the open internet?

This week on The Current Report, we explore the strategies movie marketers are using during the actors' and writers' strikes and how these strategies might have lasting effects.

The Current Report: Hollywood strikes force movie marketers to get creative

Learn why food-delivery and ride-hailing apps are emerging as strong competitors in the retail media space on this edition of The Current Report.

The Current Report: Uber, Deliveroo, and other apps turn to retail media

Andrea Palmer, Publicis Health Media’s president, dives into what health media is learning from beauty advertising, the importance of innovation, and creating the first upfront for pharma.

The Current Podcast: Publicis Health Media’s Andrea Palmer

On this week of The Current Report, we discuss how legacy media companies and tech giants are pursuing sports rights to boost streaming subscribers.

The Current Report: Streaming pursues live sports

Randi Stipes shares why she lets the science do the talking for the company and how their data hopes to play a part in improving people’s mental health.

The Current Podcast: IBM and The Weather Company's Randi Stipes

In this edition of The Current Report, Kat Vesce and Zac Wang break down the growth of original commissions in Europe and what European content might look like in the future.

The Current Report: European content grows despite Hollywood strikes

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

Podcast

The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

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You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

Netflix’s advertising journey illustrates how streaming is learning from cable’s beginnings

Netflix can draw on lessons from cable with advertising launch

When it comes to retail media strategy, Coca-Cola has seen success with return on ad spend, incremental reach, and determination of overlapping audiences, helping with programmatic targeting and consolidating media buys. 

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