SVP sales and partnerships at Experian

Chris Feo

How streaming is transforming how we watch television.

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Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

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S4 Capital’s executive chairman, Sir Martin Sorrell, shares predictions on AI, the 5 biggest economies of 2050, and the shift to CTV as linear declines, during the Cannes in Cairns event in Australia.

Sir Martin Sorrell talks AI, CTV, and economies to watch at the Cannes in Cairns event in Australia

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

Netflix’s advertising journey illustrates how streaming is learning from cable’s beginnings

Netflix can draw on lessons from cable with advertising launch

When it comes to retail media strategy, Coca-Cola has seen success with return on ad spend, incremental reach, and determination of overlapping audiences, helping with programmatic targeting and consolidating media buys. 

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