President & CEO, Index Exchange

Andrew Casale

Bite-size articles and infographics featuring the latest data every marketer should know.

The Readout

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

partner, Bully Pulpit Interactive

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

Premium

In this election year, discover the latest topics and trends in political marketing as a new era of digital-first advertising is emerging.

Political

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

A spotlight on leaders from across the advertising industry

Leaders

CEO & founder, AJL Advisory

Stories about the emerging retail media market, including the latest brand partnerships.

Retail

Bully Pulpit Interactive's Mike Schneider shares his take on where innovation throughout this election cycle will be focused.

A brand marketer’s guide to victory in a U.S. presidential election year

More and more people are engaging with sports around the world, and brands can capitalize on these fans’ newfound interest.

It’s not just Swifties: There are more sports fans, and brands see a way to score

At Ford, Jennifer Brace’s role is to prepare the automaker for all the potential scenarios and consumer trends that could impact the company’s success in the future.

Meet Ford’s Chief Futurist, who prepares for at least 4 futures at once

Lou Paskalis shares his opinions on recent news of brands pulling ads from X due to a series of erratic tweets from Elon Musk.

Requiem for a friend

Advertisers are increasingly diversifying their media mixes as social platforms make tentative moves into ad-free plans.

Social platforms are testing ad-free subscription plans. What does that mean for brand-builders?

There are millions of small businesses in the U.S., but many of them may need help navigating advertising on the open internet.

The open internet is open for (small) business

Advertisers lean on first-party data, retail data, shoppable ads and more to earn a spot on Christmas wish lists.

First-party and retail data will be tested this holiday season as cookie sunsetting approaches

A recent study by The Trade Desk Intelligence shows that advertisers are not aligning their money with where people spend their time​.

Americans spend 59 percent of their time on the open internet, but only 48 percent of advertiser budgets are spent there

Australia’s major media giants share their latest advertising initiatives, products, and partnerships at their upfront presentations as they gear up for 2024 and beyond.

Shoppable TV, retail media partnerships, and ad tiers dominated this year's upfronts season Down Under

Marketers need to understand the cultural, economic, and social dynamics of Chinese Gen Zers if they want to attract one of the wealthiest consumers in the world.

China’s Gen Zers are poised to become the most affluent generation in world history. Here’s how to reach them.

The rise of retail media was a major topic at Advertising Week NY, including how its first-party data can help transform advertising strategies.

Is retail media becoming just ‘media’?

Generative AI was top of mind for ad industry professionals at this year’s Advertising Week NY.

The link between AI and CTV, Netflix’s bid for live sports, and more from Advertising Week NY

Gen Zers are adept at saving and budgeting, but they also want to splurge on experiences like travel and concerts with a YOLO mindset.

YOLO spending, dupes, and wealth hacking: Behind the Gen Z money mentality

Marketers can learn valuable lessons from pop icon Taylor Swift, including how to connect directly with audiences and glean insights from data.

The Taylor Swift school of marketing

The popularity of Starbucks’ Pumpkin Spice Latte has created its own “season” on the marketing calendar, inspiring other brands to launch their own seasonal products — and earlier than ever.

At 20, the Pumpkin Spice Latte is still influencing brand calendars

How marketers are adapting their strategies to societal shifts and industry trends.

Culture

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

Netflix’s advertising journey illustrates how streaming is learning from cable’s beginnings

Netflix can draw on lessons from cable with advertising launch

When it comes to retail media strategy, Coca-Cola has seen success with return on ad spend, incremental reach, and determination of overlapping audiences, helping with programmatic targeting and consolidating media buys. 

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