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Pinterest’s Jon Kaplan on investing in creator culture

About 450 million people visit Pinterest every month to be inspired by pinners’ boards of images and videos featuring everything from wedding dresses to making quick meals. The 11-year-old visual discovery engine has grown its e-commerce capabilities, brand partnerships and continues to add ad formats and features for its expanding creator community. Pinterest's large female user base and the approach to e-commerce has inspired marketers to invest in the creator culture. Jon Kaplan, Pinterest's former chief revenue officer and an ex-Googler, joins the podcast to discuss how the brand is evolving as an important channel for marketers.