New survey-based research from GWI finds that wealthy Americans are increasingly turning to streaming to satisfy their entertainment cravings.

Americans with $1 million incomes stream twice as much as watching live TV

Online gaming continues to grow, making it an attractive sector for advertisers. A report from Kantar and The Trade Desk Intelligence finds there is one demographic that is fueling this growth.

79 percent of moms to increase online gaming in 2023

Generative AI, retail media, and ethical marketing dominated the conversation in Hamburg.

Nearly 30 percent of Gen Zers are excited about AI

CTV has shifted sports viewing habits. Advertisers are taking notice and are pleased with the prospects.

87 percent of advertisers are satisfied with CTV sports campaigns

New IAB Australia audio study reveals more media buyers are planning to purchase audio advertising programmatically this year, as more consumers move towards digital channels.

82 percent of Australian media agencies intend to buy audio ads programmatically

A recent survey shows 50 percent of marketers plan to advertise through connected TV during live sporting events. This supports streaming sports’ rise.

Half of marketers plan to advertise on streamed live sports

A new GWI survey finds that Gen Z and millennial viewers are spending significantly more time streaming content than watching live TV, a generational shift that has implications for marketers looking to reach younger audiences on CTV.

Gen Z viewers watch 3 times as much streaming content as live television

A new survey from Sounds Profitable finds that podcasts are closing in on linear TV when it comes to popularity among young Americans.

Young Americans tune in to podcasts at nearly the same rate as TV

Bite-size articles and infographics featuring the latest data every marketer should know.

The Readout

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

Netflix’s advertising journey illustrates how streaming is learning from cable’s beginnings

Netflix can draw on lessons from cable with advertising launch

When it comes to retail media strategy, Coca-Cola has seen success with return on ad spend, incremental reach, and determination of overlapping audiences, helping with programmatic targeting and consolidating media buys. 