Macy’s believes its new self-service advertising tool will attract non-endemic brands to retail media and CTV.

Macy’s expanded retail media strategy is calling all brands

Long known as the factories of the world, many Chinese brands have grown in sophistication in recent years – and so has their marketing.

How Chinese brands are adapting their marketing as they hunt for growth overseas

British retailers are doubling down on retail media in search of profits to win more market share

Marketers can now target Ocado shoppers across the open internet

Advertisers looking to tap into the next engine of advertising growth would do well to keep an eye on European retailers as they race to capture the spoils of the retail media acceleration.

European retailers race to stake their claim on the continent’s media landscape

Walmart finds success in the metaverse with Walmart Land on Roblox. Walmart is the latest major retailer to work with Roblox to create immersive experiences for the gaming platform.

Walmart finds success with Walmart Land on Roblox 

With retail media on the rise, brands should consider doubling down on the category with the aim to meet consumers where they are shopping, gain incremental reach from first-party data, and get the chance to act quickly in a fast-growing category.

Here’s why marketers should double down on retail media in 2023

When it comes to retail media strategy, Coca-Cola has seen success with return on ad spend, incremental reach, and determination of overlapping audiences, helping with programmatic targeting and consolidating media buys. 

Coca-Cola bubbles over with retail media gains 

Retail media could be a bright spot for advertisers faced with soaring inflation and a looming recession — and Tesco shows retailers are just getting started.

Tesco pushes further into retail media as British retailers bet the cart on digital advertising’s third wave

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

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Clean rooms are a hot topic, but U.S. brands need to make sure they have certain practices in place before jumping into the trend.

What every brand needs to know before jumping into clean rooms

Advertisers are turning to identity solutions such as Unified ID 2.0 (UID2) as global media companies like Disney open their platforms to advertisers, and are seeing significant improvements in targeting quality.

How UID2 helped Unilever find its audience across Disney 12 times more effectively than traditional identifiers

The infrastructure of the internet is changing as advertisers embrace new, post-cookie identity solutions, opening up more efficient ways to run digital campaigns.

How first-party data is transforming the open internet

The David and Goliath battle between walled gardens and the open internet wages on. Streaming content, journalism, and retail sites stay up and running in large part thanks to advertising revenue.

Why the open internet is crucial to our everyday lives

The new DMA law introduces new data-sharing obligations that are meant to enhance the competitiveness of the market, while the new DSA law tackles illegal content.

How new EU data laws will impact marketers

FuboTV credits the immense growth it has seen recently to UID2

FuboTV boosts ad revenue thanks, in part, to Unified ID 2.0

Procter & Gamble is the latest to express its support of Unified ID 2.0

P&G joins others in supporting Unified ID 2.0 to help improve the consumer ad experience

The demand-side platform announces support for UID2

MediaMath Chief Partnerships Officer on UID2 and the future of internet identity

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Emma Shepherd

VP Inventory Development, The Trade Desk

Will Doherty

Clever use of data and a willingness to innovate on media mix models paved the way for the winning traders at The Trade Desk’s annual Bid Factor Awards.

How programmatic traders are leaning on first-party data, retail media to create award-winning campaigns

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

Netflix’s advertising journey illustrates how streaming is learning from cable’s beginnings