Marketing
The trends, strategies and performance insights shaping how modern brands connect, compete and grow.
After years of chasing short-term metrics, leaders at ANA Masters of Marketing say brands that over-optimized for performance now risk getting lost in the noise.
October 21Chris Brooklier
At Advertising Week New York, leaders across entertainment described what brands can learn from gaming and music fandoms.
October 7Travis Clark
Research shows consumers aren’t waiting for October to start their Halloween plans. For advertisers, that means a longer runway to influence what shoppers make, buy, eat and wear.
September 1Zharmer Hardimon
Levi’s and TBWA leaders reveal how the brand tapped Beyoncé, reimagined its iconic advertising through a female lens and turned big cultural moments into lasting momentum.
September 14
Leaders across the advertising sector reflected on agentic AI, the creator economy and more during AWNY.
October 12Travis Clark
At Advertising Week NY, leaders in gaming and social media said that AI can surface generational stereotypes.
October 7Travis Clark
As EA Advertising puts gaming back on marketers’ radar, industry leaders say outdated perceptions of gaming audiences remain the biggest barrier to investment.
August 10Tharshini Tharma-Asokan
Years of navigating economic uncertainty across the region have taught APAC marketers to stay agile during volatile times.
July 7Tharshini Tharma-Asokan
