Marketing
The trends, strategies and performance insights shaping how modern brands connect, compete and grow.
Inside Levi’s and TBWA’s cultural comeback with the Super Bowl, Beyoncé and a return to denim’s roots
Levi’s and TBWA leaders reveal how the brand tapped Beyoncé, reimagined its iconic advertising through a female lens and turned big cultural moments into lasting momentum.
September 14
Research shows consumers aren’t waiting for October to start their Halloween plans. For advertisers, that means a longer runway to influence what shoppers make, buy, eat and wear.
September 1Zharmer Hardimon
How Tripadvisor and PMG are breaking down the brand-agency divide with an ‘in-residence model’
Tripadvisor and PMG leaders share how breaking down barriers between brands, agencies and platforms can drive stronger performance, smarter collaboration and better marketing.
August 24
Years of navigating economic uncertainty across the region have taught APAC marketers to stay agile during volatile times.
July 7Tharshini Tharma-Asokan
Microdrama audiences are surging across Southeast Asia, but weak consumer spending could leave advertisers playing a crucial role in the format’s next phase of growth.
July 1Tharshini Tharma-Asokan
The results, which The Current got a sneak peek of at Cannes Lions before they are released in the coming weeks, suggest some things both parties can align on: Drop the storytelling, show the numbers and co-create measurement frameworks.
June 24Zac Wang
At Cannes Lions, Rose said she also sees agencies moving away from traditional billing models by tying remuneration to client success.
June 23Zac Wang
