The Build
A builder‑to‑builder podcast for the founders and engineers shaping the next generation of ad tech infrastructure, hosted by Sincera co‑founders Mike and Ian Meyers.
Latest Episodes
Ad tech moves fast, but the real stories happen behind the scenes. This is where the architects of the industry come to talk shop.
April 62 mins
Ad tech moves fast, but the real stories happen behind the scenes. This is where the architects of the industry come to talk shop.
Hosted by Mike O’Sullivan and co-host Ian Meyers - who first teamed up as the founders of Sincera - this is a builder-to-builder podcast for the founders, engineers, and innovators scaling the next generation of ad tech infrastructure. Drawing on their shared history of building in the trenches, Mike and Ian move past the headlines to explore technical hurdles, strategic pivots, and the candid realities of a complex ecosystem.
What you can expect from this series:
- Lessons from Mike and Ian’s founder journey with Sincera and beyond
- Technical Deep Dives: How the industry’s most influential tools are actually architected
- Unfiltered conversations on the challenges shaping the future of the stack
New episodes on Tuesdays. Follow The Build with Mike O’Sullivan on Spotify, Overcast, or wherever you get your podcasts.
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The Build with Mike O'Sullivan is a podcast produced by The Current which is owned and operated by The Trade Desk, Inc. Learn more: https://www.thecurrent.com/
Sincera was acquired by The Trade Desk, Inc.
Mike O’Sullivan (Co-Founder of Sincera and GM of Product at The Trade Desk) sits down with Michael Rubenstein, Co-Founder and Co-CEO of Firsthand, for a candid founder-to-founder conversation about innovation, risk, and leadership in the age of AI.
March 2438 mins
Mike O’Sullivan (Co-Founder of Sincera and GM of Product at The Trade Desk) sits down with Michael Rubenstein, Co-Founder and Co-CEO of Firsthand, for a candid founder-to-founder conversation about innovation, risk, and leadership in the age of AI.
From DoubleClick to AppNexus (00:38) to Firsthand, Michael shares lessons from decades at the forefront of ad tech: what it means to build with purpose (04:50), how to hire and scale teams that thrive (14:15), and why the next wave of growth will come from brands who embrace AI directly (17:50).
This live episode was recorded at Advertising Week New York in October 2025.
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The Build with Mike O'Sullivan is a podcast produced by The Current which is owned and operated by The Trade Desk, Inc. Learn more: https://www.thecurrent.com/
Sincera was acquired by The Trade Desk, Inc.