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Tenzing founder Huib van Bockel on leaving Red Bull to build a natural energy drink challenger
The Big Impression

Tenzing founder Huib van Bockel on leaving Red Bull to build a natural energy drink challenger

Huib van Bockel, founder and CEO of Tenzing Natural Energy, on leaving Red Bull to build a natural challenger brand from scratch.

August 524 mins

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Inspired by the teas of Himalayan Sherpas, founder and CEO Huib van Bockel set out to prove energy drinks could be healthier, more sustainable and every bit as effective.


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