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The Big Impression

Mitsubishi’s Kimberly Ito on how a challenger brand punches above its weight

CMO Kimberly Ito shares how Mitsubishi, a challenger brand, drives big impact through audience insight, digital precision and a redefined spirit of adventure.

December 10, 202521 mins

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CMO Kimberly Ito shares how Mitsubishi, a challenger brand, drives big impact through audience insight, digital precision and a redefined spirit of adventure.


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