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MINI CMO Jennifer Treiber-Ruckenbrod on the rise of AI bots and the risk of ‘water armies’
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MINI CMO Jennifer Treiber-Ruckenbrod on the rise of AI bots and the risk of ‘water armies’

From AI-generated campaigns to fake online comments, MINI CMO Jennifer Treiber-Ruckenbrod shares how marketers can prepare for a future shaped by intelligent agents.

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July 2924 mins

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MINI’s Jennifer Treiber-Ruckenbrod discusses AI-generated content, bot-driven conversations and the new challenges brands face online.

 


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