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J&J Snack Foods CMO Lynwood Mallard on the art of keeping the 60-year-old ICEE brand cool
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J&J Snack Foods CMO Lynwood Mallard on the art of keeping the 60-year-old ICEE brand cool

As ICEE approaches its 60th anniversary, Mallard shares how National ICEE Day, movie tie-ins, and social listening are keeping the frozen drink brand relevant with a new generation of fans.

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September 2330 mins

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J&J Snack Foods CMO Lynwood Mallard talks nostalgia, National ICEE Day, and why authenticity, and not AI, is the future of marketing legacy brands like ICEE.

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