Gymshark’s Noel Mack on achieving virality with a pandemic deal on a Times Square ad

Noel Mack, Gymshark’s chief brand officer, shares the inside story of the brand’s ultra-viral Times Square ad and why community is a key tenet of the fitness brand. Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.