Formula E CMO Ellie Norman on rewriting the rules of sports marketing

As Formula E takes on the giants of global motorsport, Ellie Norman explains how the electric racing series is using creators, technology and a challenger mindset to build the next generation of sports fans. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.