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Dow Jones Factiva's Emma O'Brian on why publishers hold 'the ace card' in the AI era
The Big Impression

Dow Jones Factiva's Emma O'Brian on why publishers hold 'the ace card' in the AI era

The GM and SVP explains how licensing, attribution, and a royalty-based model are helping newsrooms get paid as chatbots replace clicks — and why she still thinks publishers has more power than they think.

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September 1725 mins

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Factiva GM Emma O'Brian joins The Big Impression to discuss how Dow Jones is licensing journalism for the AI era, why attribution and trust matter more than ever, and how publishers can turn AI disruption into a new revenue stream.

Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/


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