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The Big Impression

Brilliant Earth’s Lisa Perlmutter on resonating with Gen Z values

Leading the company’s global marketing strategy, including how it shapes its brand identity, is Lisa Perlmutter. Perlmutter has been at Brilliant Earth since 2019 and joins The Current Podcast to break down why the brand strives to be a part of the customer journey past the point of purchase.

May 10, 202321 mins

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Leading the company’s global marketing strategy, including how it shapes its brand identity, is Lisa Perlmutter. Perlmutter has been at Brilliant Earth since 2019 and joins The Current Podcast to break down why the brand strives to be a part of the customer journey past the point of purchase. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.