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The Big Impression

Best Buy Ads’ Lisa Valentino on retail media’s next chapter: commerce media

Best Buy Ads’ President Lisa Valentino joins The Big Impression to discuss the evolution of retail media into what she calls ‘commerce media.’ The company’s latest AI That campaign with Microsoft is a good example of commerce media at play.

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May 623 mins

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Best Buy has long been synonymous with consumer electronics, but today it’s making an equally aggressive play to become a major force in media and marketing.

In this episode of The Big Impression, Best Buy Ads President Lisa Valentino joins hosts Damian Fowler and Ilyse Liffreing to discuss how the retailer is turning stores, media and data into one connected commerce platform.


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