Samsung’s Allison Stransky on the future of AI in the home — and beyond

Do you want to feel more connected to your refrigerator? Well, now you can be.

Samsung’s new ad campaign, called “Your Home Speaks You,” showcases how its Galaxy AI and SmartThings features on Samsung devices combine AI innovation with home automation.

Samsung Electronics America CMO Allison Stransky tells The Big Impression podcast that it was important for the campaign to help consumers comprehend their AI journey.

“This is still the early stages of what the AI journey is about; it’s going to become even more automated and assistive as we get into a stage of multimodality, [with] all your devices and apps connecting and doing more things for you,” Stransky says.

“But we feel it’s our responsibility to help you understand what that looks like — and not just how it works, but what’s the end benefit to you? Then you’ll be excited to come along with us on that journey.”