Media Buying Strategies & CTV Advertising | The Current

Marketing

‘Excitement into habit’: How Major League Soccer is riding the World Cup wave

As viewership and ticket sales rise, MLS is looking to keep the World Cup momentum going.

August 26Travis Clark

CTV

Media

Could Netflix’s sports ambitions grow with its ads business?

March 4Travis Clark

Media Consolidated streamers now need to prove their value to advertisers

August 12Zac Wang

Media Vive l’audio! How France became Europe’s digital audio growth leader

July 30Zac Wang

Media The World Cup generated a record $1.19B in ad revenue. Now comes the TV rights battle.

July 28Chris Brooklier

Media The biggest screen wants the smallest budgets

July 23Chris Stokel-Walker

Audio

Media

As audio goes biddable, advertisers find new reasons to turn up the volume

June 11Ilyse Liffreing

Media The 2026 World Cup broke viewership records. Now what?

July 22Travis Clark

Media The Media Plan: Why TEMPUR is spending more on streaming ads than influencers in social media-obsessed China

July 9Zac Wang

Media Comcast’s Sky agrees to buy ITV in deal that consolidates Britain’s streaming landscape

July 6Zac Wang

Media Comcast’s Universal Ads launches in the UK, aiming to bring more SMB ad budgets to TV

June 23Zac Wang

News Publishers

Media

Avoiding news may shrink German reach by almost 20%

February 27Zac Wang

Media Telemundo’s World Cup boom signals a shift in US media buying

June 17Chris Brooklier

Media Fox is buying Roku in a deal that could reshape free streaming TV

June 15Travis Clark

Media How Tubi is building on its creator strategy and F1 altcast for the World Cup

June 15Travis Clark

Media Why targeting isn’t a big deal during the World Cup, according to streamer DAZN

June 10Zac Wang

All Media

Media

The NCAA basketball tournament will be one of the biggest CTV events of the year

The annual sporting event is ideal for CTV viewing and a showcase for the changing nature of TV viewership.

March 16, 2022John McDermott

Media

The Big Game sets a streaming record

The ‘most streamed ever’ game sees 11.2 million total viewers

February 16, 2022Ilyse Liffreing

Media

‘History was made:’ Why the Bills-Chiefs playoff has marketers all fired up

Marketers from Disney, Samsung assess live TV advertising in the streaming era

January 27, 2022Damian Fowler

Media

‘The dam is going to break:’ Consumers are ditching cable faster than expected

Live sports streaming is transforming the overall fan experience

January 12, 2022Damian Fowler

Media

IAB CEO David Cohen lays down the gauntlet to TV advertisers

‘The way you have done business over the last decade will no longer be valid.'

January 6, 2022George P. Slefo

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