Media Buying Strategies & CTV Advertising | The Current

Marketing

‘Excitement into habit’: How Major League Soccer is riding the World Cup wave

As viewership and ticket sales rise, MLS is looking to keep the World Cup momentum going.

August 26Travis Clark

CTV

Media

Could Netflix’s sports ambitions grow with its ads business?

March 4Travis Clark

Media Consolidated streamers now need to prove their value to advertisers

August 12Zac Wang

Media Vive l’audio! How France became Europe’s digital audio growth leader

July 30Zac Wang

Media The World Cup generated a record $1.19B in ad revenue. Now comes the TV rights battle.

July 28Chris Brooklier

Media The biggest screen wants the smallest budgets

July 23Chris Stokel-Walker

Audio

Media

As audio goes biddable, advertisers find new reasons to turn up the volume

June 11Ilyse Liffreing

Media The 2026 World Cup broke viewership records. Now what?

July 22Travis Clark

Media The Media Plan: Why TEMPUR is spending more on streaming ads than influencers in social media-obsessed China

July 9Zac Wang

Media Comcast’s Sky agrees to buy ITV in deal that consolidates Britain’s streaming landscape

July 6Zac Wang

Media Comcast’s Universal Ads launches in the UK, aiming to bring more SMB ad budgets to TV

June 23Zac Wang

News Publishers

Media

Avoiding news may shrink German reach by almost 20%

February 27Zac Wang

Media Telemundo’s World Cup boom signals a shift in US media buying

June 17Chris Brooklier

Media Fox is buying Roku in a deal that could reshape free streaming TV

June 15Travis Clark

Media How Tubi is building on its creator strategy and F1 altcast for the World Cup

June 15Travis Clark

Media Why targeting isn’t a big deal during the World Cup, according to streamer DAZN

June 10Zac Wang

All Media

Media

International soccer on CTV finds a youthful, diverse fan base in the U.S.

Advertisers are adapting their strategies.

May 26, 2022Damian Fowler

Media

The upfronts changed in 2022. So have the deals.

May 19, 2022George P. Slefo

Media

‘It’s not child’s play anymore’: The Podcast upfronts celebrate surpassing $1 billion in revenue

Advances in ad tech and an increase in time spent listening keeps optimism high for a $4 billion 2024 forecast, reports the IAB.

May 12, 2022Ilyse Liffreing

The Current Edition69 Podcast Upfronts 1920x1080 v1

Media

IAB CEO: Ad buyers expect NewFronts and upfronts to merge

May 5, 2022Chris Brooklier

Media

Colgate-Palmolive embraces CTV and sees a 19 percent upswing in incremental reach

The company’s foray into CTV was such a success that it plans to make CTV a permanent part of its media mix.

April 28, 2022John McDermott

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